A registered trademark of the Companhia de Entrepostos e Armazéns Gerais de São Paulo (CEAGESP), the Flower Fair at CEAGESP São Paulo is the largest of its kind in the country.
Held at the Mercado Livre do Produtor (MLP) Pavilion, CEAGESP Flores brings together around a thousand producers of flowers, plants, grass and seedlings. It also has a special area reserved for accessories and handicrafts.
Weekly, between 800 and 1 thousand tons of flowers and plants are sold. On each of the days it is held, an average of 5,000 to 8,000 people circulate.
The week before Mother’s Day is the busiest period, which is also in high demand because May is the month for brides. Other important dates are Valentine’s Day, All Souls’ Day and the end of the year parties.
The flower that has the highest output on Mother’s Day is the rose, which moves 20% of the sector. The red rose accounts for more than 80% of sales. In the weeks prior to this celebration, sales increase – an average of 2,000 tons of plants is reached.
In addition to this traditional initiative, CEAGESP São Paulo also has another Flower Fair, which takes place on different days, at Praça da Batata.
CEAGESP Flower Fair
In addition to flowers, foliage, plants, there is a section dedicated to vases, packaging and more. The prices are very attractive: there is a bouquet of roses for 20 reais (with twenty units), golden rain orchid for 20 reais and herbs and spices seedlings for 1 reais each.
As the target audience of the event are stores and event companies, among other businesses, no one is there for a walk. The hallways are full of people and people rush past, bumping into each other with branches and carts. So watch out!
To guarantee the pinkest rose (or red, white, piebald…), repeat customers arrive even before the event’s start time. The unsuspecting who start to walk through the shed punctually can find many of the plants reserved.
Another disadvantage of arriving “late”: the parking lot number 4, closest to the Mercado Livre do Produtor (MLP) Pavilion, where the markets take place on Tuesdays and Fridays, fills up quickly. Even before the scheduled time to start the event, this space is usually packed. The “laggards” must then enter through gate 7, a little further away from the hubbub.
Many exhibitors do not accept debit or credit cards. In order not to forget to take a beautiful and cheap flower home, it is worth going to the ATM first and withdrawing some money.
Even if you swear on your feet that you won’t buy much, chances are you’ll bite your tongue before the tour is over. Either way, take strong, reusable bags to accommodate your purchases neatly and not hurt your arm with plastic bags.
Prices vary according to the box, time of year and type of flower chosen, here is a list of the most expensive and cheapest types found:
Most expensive flowers:
- Orchids
- Tulips
- Glass of milk
- Lily
- Gardenia
- Hydrangea
- Gerbera
Flowers more affordable:
- Chrysanthemum
- Daisy
- Mini-daisy
- Cravine
- Gladiolus
- Sunflower
Most fragrant flowers:
- Jasmine
- White Lily
- Gardenia
- Freesia
- Lavender
- Narcissus
- Orange Blossom
Arriving at dawn is recommended, but not an obligation. If you buy a lot of items, you can hire a helper for about R$20, and he will take the goods to your car. Got hungry? Authorized carts circulate selling coffee and delicacies such as carrot cake for R$ 2.50 a slice. Curiosities like this make a visit to the Flower Fair of the Companhia de Entrepostos e Armazéns Gerais de São Paulo, in the west of São Paulo, a unique experience.
The most sought after categories among buyers are: cut flowers, foliage for arrangements, potted plants, orchids, fruit trees, palm trees, cacti and succulents, bedding, vases, and pebbles, pebbles and fertilizers. At the CEAGESP Flower Fair, the customer will find all these items and many more.
CEAGESP Flores SP Prices
The Economy and Development Section carries out, on a daily basis, the quotation of wholesale prices for the Capital Warehouse. The data collected from the market by a group of researchers also serve as a reference for government agencies, rural producers, traders, associations linked to the food sector and universities.
CEAGESP flowers inside
The Flower Fair also takes place in outposts in the interior. To find out the days and times of this initiative in these locations, consult the respective units where it is carried out.
- CEAGESP Araçatuba
- CEAGESP Bauru
- CEAGESP Guaratinguetá
- CEAGESP President Prudente
- CEAGESP Ribeirão Preto
- CEAGESP São José dos Campos
- CEAGESP São José do Rio Preto
- CEAGESP Sorocaba
Address and Business Hours Feira de Flores
MLP
- Tuesday and Friday from 00:00 to 9:30 (from Monday to Tuesday and from Thursday to Friday – including holidays)
- Producer Free Market Pavilion (MLP) – Av. Dr. Gastão Vidigal, 1946 – Vila Leopoldina
Parking by gates 4 and 7
Potato Square
- Monday and Thursday from 2:00 am to 2:00 pm* (including holidays) *permits usually close at 10:00 am
- Potato Square – Av. Dr. Gastão Vidigal, 1946 – Vila Leopoldina
Parking by gate 18 (small vehicles) and gate 7 (large vehicles)
Attention consumers
For greater peace of mind and security when shopping, only hire the service of registered porters with the identification number on the yellow uniform.
Location Map